Baukjen is introducing social commerce on its website with the launch of a gallery of shoppable customer generated content. The womenswear brand is working with Curalate to harness social media posts, curate them on its home page, and use them within a dedicated ‘Shop their style’ section.
The business has also implemented a shopping function on Instagram. “As Baujken is an online business, a compelling social media presence is vital. It helps us convey our brand personality and engage with customers globally,” said Baujken CEO Geoff von Sonsbeeck. We appointed Curalate to enrich our social offering and extend its value, and have essentially created an Instagram-like experience onsite.”
Bauken sister brand Isabella Oliver is following suit.
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