The Insiders, the leading global shopper advocacy network, announced its cooperation with Bazaarvoice, the review syndication provider creating one of the world’s smartest networks of consumers, brands, and retailers. With access to 10 Million+ consumer advocates, Insiders SmartReviews® taps into an engaged community of word of mouth ambassadors to generate authentic online reviews. As partners in the Content Acquisition Partner Program, product reviews written by Insiders as part of client campaigns, are seamlessly aligned into the Bazaarvoice Network that syndicates the reviews to thousands of global brand and retail websites.
This connection between the Insiders’ word of mouth advocacy platform and Bazaarvoice’s syndication capabilities allows marketers to generate and display product reviews faster on retail websites, immediately after launching a product. With the extended 25+ country coverage of both partners, clients can now align content from shoppers’ experience and recommendations during their purchase journey regionally and globally consistently.
“With 95 per cent of shoppers consulting peer reviews during their purchasing journey -according to Forrester Research, shopper to shopper storytelling and recommendations are currency to enable better product decisions faster and influence their purchase,” said Bjorn Cassier, CEO & Founder of The Insiders. “We’re excited to partner with Bazaarvoice, leveraging the authentic feedback and stories of our global shopper Word of Mouth network even further.”
“Quality consumer-generated content fuels the Bazaarvoice Network,” said Aaron Bollinger, Vice President of Partnerships at Bazaarvoice. “We are excited to collaborate with The Insiders to offer clients an expanded toolkit for collecting more content to power their CGC programs, which has already proven to drive great results for our clients.”
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