Certified organic skincare and makeup brand, Ogee, is driving nearly 2.5x more eCommerce sales conversions and more than 3xs greater average visit value (AVV) from shoppers who interact with AI-powered personalized product recommendations on its site. The average order value (AOV) is also 23.7 per cent higher for anyone who clicks on the recommendations.
Ogee is using Nosto’s Commerce Experience Platform to enhance its online shopping experience with a variety of product recommendations and other onsite personalisation techniques. Currently, around 10 per cent of all Ogee’s eCommerce sales result from visitors that have interacted with Nosto-powered campaigns.
All of Ogee’s products are cruelty-free, certified organic (through the NSF), gluten-free, all-natural, GMO-free, and made in the USA. Ogee is well known for its Contour Collections range of three stick contouring makeup kits, which drive a large proportion of shoppers to its site via organic search visits as well as by attracting paid traffic through Facebook, Instagram, and TikTok ads. Part of Nosto’s remit is to drive product discovery, helping visitors learn about other products in its range which is expanding rapidly despite the rigorous testing and certification process that each product has to undergo.
“We introduced Nosto with the overall aim of helping us increase conversions, order values, and customer lifetime value,” said Hannah Manson, digital program manager at Ogee. “We also wanted to give shoppers a more tailored experience. With around 80 per cent of visitors coming via mobile, it’s especially important to optimise shopping journeys – including helping product discovery, which is that bit harder on a smaller phone screen.”
Nosto has an integration with Ogee’s email service provider, Klaviyo, which enables it to automatically display Nosto-powered product recommendations in abandoned cart emails sent to visitors. These recommendations are personalised based on the products that Nosto’s data reveals shoppers left in their carts before exiting.
One other Nosto feature that Ogee is beginning to use more is behaviourally triggered pop-ups to highlight new product launches. Since Ogee has highly anticipated product launches, these are an effective way of letting customers who are familiar with their brand know when a new product has launched. For example, Ogee recently launched a hotly-anticipated mascara, and configured a pop-up highlighting this item that appeared to returning visitors after they’d viewed a specific number of pages on the site, but hadn’t viewed that mascara specifically, to encourage them to make a purchase.
“Nosto has been a great tool to help us achieve our KPIs, even while we’ve been in a busy high growth phase and aren’t able to give the platform our undivided attention,” said Megan Connolly, Ogee’s eCommerce director.
“We can set the personalisation logic and just set and forget without needing to constantly make manual updates,” said Hannah Manson. “The quality of support is exceptional – there’s always someone to help us strategise and implement.”
Ogee will soon introduce Nosto’s Dynamic Bundles feature. This feature showcases product bundles of complementary items, supporting product discovery in a convenient way for shoppers and encouraging larger purchases. The products in the bundles can be curated manually or automatically selected by Nosto’s algorithms.
Dynamic Bundles is one of the ways in which Ogee wants to use Nosto to help educate customers about how many of its products can complement each other as part of a skincare or makeup routine.
Megan Connolly commented on the responsiveness of the Nosto team: “As a rapidly growing business, Ogee’s priorities can sometimes change and the fact that Nosto has been able to shift with us in my opinion is the best partnership we can have. We work with a lot of Saas partners and we don’t have nearly the type of support from some of them as we do from Nosto.”
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