Benefit Cosmetics strikes deal with M&S

Benefit Cosmetics has partnered with Marks & Spencer to sell its range via M&S.com as well as on its own counters within an initial five M&S stores. It will, in addition, have Benefit Cosmetics product displays in a further ten M&S stores.

Sarah Harbon, general manager, Benefit Cosmetics said: “The launch of Benefit Cosmetics on M&S reflects our commitment to making our products accessible, we are passionate about building a beauty community for all and are delighted to be joining M&S Beauty. The partnership will provide a unique omnichannel opportunity for new and our existing customers to easily shop and discover the UK’s no 1 prestige make-up brand alongside leading British retailer M&S.”