Luxury British lighting brand, Bert Frank, has implemented Brightpearl to streamline its post-purchase operations and end manual processes.
After a 75 day implementation, Bert Frank now has access to a cutting edge, scalable retail operations platform that integrates ‘out of the box’ with its eCommerce platform to provide a central source of truth that will drive growth. With unrivalled automation functionality at their fingertips, the team behind Bert Frank can look forward to a simpler, more streamlined way of doing business that saves time, eliminates mistakes and offers a better customer experience.
Founded in 2013, Bert Frank creates modern designer lighting that’s made exclusively in the UK. The stylish range includes brass, alabaster and bone china lights which customers with an eye for interiors snap up in their thousands via a Farringdon Road showroom in London and a successful Shopify-powered website. The small team running the business was stretched to the limit with managing orders, customers and data across endless spreadsheets and urgently needed a slicker, built-for-retail operations system that could better support rapid growth.
With Brightpearl up and running, Bert Frank is able to automate many of its previously time-consuming manual processes, including fulfilling and shipping orders. The team has gained real-time insight into its order management, financials and inventory. It means it can stop spending the majority of team time on day-to-day operations and start focusing on the business’ growth and long-term goals.
“Like lots of scaling businesses, the team at Bert Frank hit a barrier doing things manually,” said Justin Press, SVP Customer Success at Brightpearl. “Without a system that syncs seamlessly with your eCommerce platform, they lacked visibility over the business. Bringing Brightpearl onboard has changed all that because we simply aren’t like ERPs and OMSs. Our best-in-class automation tools, along with our plug ‘n’ play Shopify integration, meant we were up and running almost at the speed of light – and have already lit up the path to progress. We’re delighted to welcome Bert Frank to the Brightpearl family and we look forward to seeing them shine now that they have a scalable solution that can grow as they do.”
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