BHN (Blackhawk Network) has announced a partnership with M&S to launch the retailer’s first self-serve B2B eCommerce platform. The retailer will now have a self-service eCommerce platform that B2B buyers can access at any time to complete gift card orders.
The platform will allow B2B buyers to register on the site, with BHN responsible for running the relevant fraud checks. Once complete and approved, the buyer will be granted access to M&S B2B gift cards, and a range of product and delivery options to suit their needs.
The growth of digital transformation within the gift card sector was a driving factor for M&S to invest in the platform. BHN will support M&S with several elements of its B2B programme – from customer service, hosting, and fulfilment, through to mitigating risk and fraud.
M&S and BHN have a longstanding relationship across other sales channels including physical and digital distribution and incentives.
Warren Humphries, Marks and Spencer, said “As we reshape for growth, we are always looking for new ways to innovate and respond to evolving customer needs. Our gift cards are hugely popular and as the industry continues to digitalise, partnering with BHN on a self-serve eCommerce platform will help us deliver a more seamless experience for our B2B customers while supporting the growth of our gift card offer.”
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