eCommerce marketing platform Bidnamic has secured £4m of funding to enable it to develop further sales in the US market. The Leeds based business works with hundreds of retailers including Lounge Underwear, Chilly’s Bottles and Oh Polly in the UK, plus Volcom and Garmentory, a marketplace, in the US.
Its solution automates campaigns on the Google Shopping ad platform saving valuable time for those promoting extensive ranges.
Investor Henry Alty of Gresham House Ventures said: “Bidnamic initially appeared on our radar after we saw first-hand the breakout growth the tech provided to retailers in our network. The company’s professional team, well-honed sales and marketing approach, capital-efficient approach to growth, and the product’s proven ROI which helps deal with rising acquisition costs for online retailers all mean it is extremely well-positioned to accelerate its stellar growth.”
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