BigCommerce has announced its expansion into Austria, Denmark, Norway and Sweden to enable merchants to build and scale online businesses to deliver seamless shopping experiences to local and cross-border customers and drive revenue.
“BigCommerce’s arrival into new DACH and Nordic markets affords a localised, powerful and scalable open SaaS eCommerce platform to merchants in these regions that have not been previously offered these core tenets in one solution,” said Jim Herbert, SVP and general manager EMEA at BigCommerce. “With our proven enterprise-grade eCommerce platform, merchants of all sizes will have the disruptive tools and innovative functionalities — from headless to omnichannel to B2B — so they can create beautiful and engaging shopping experiences that are grounded in and fortified by forward-looking tech stacks.”
Industry insights predict that over the next few years, eCommerce in Europe will maintain the growth trajectory brought by the coronavirus pandemic. Denmark and Norway reported Europe’s highest online shopping spending per capita at approximately 3,000 and 2,300 euros, respectively, with 29 per cent in Denmark citing ease and convenience as the primary driver. In Sweden, the eCommerce share of the total retail market has consistently risen since 2007 with online shopping estimated at 146 billion Swedish kronor.
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