BigCommerce has announced that Jim Herbert has joined the company as vice president and general manager for EMEA. With more than two decades of eCommerce sector experience, Herbert will lead the company’s European operations, working to extend BigCommerce’s presence in continental Europe, the Middle East, and Africa. He is replacing Mark Adams, who has led the UK office since its opening in 2018 and will be leaving to take over as CEO of Attraqt, which is also a BigCommerce technology partner.
Herbert joins BigCommerce from AyataCommerce, an eCommerce systems integrator and consulting service, where he served as Interim CEO. Prior to AyataCommerce, Herbert held leadership roles at Digitas, Zetman, Greenlight Commerce and Practiv. Herbert also co-founded eCommerce systems integrator Sceneric, which he scaled across Europe, the United States and APAC growing from a startup to $20 million turnover during his time with the company.
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