Bigger is better for WHSmith

Bigger is better for WHSmith

Further cementing the catalogue’s essential role in the multichannel mix, high-street retailer WHSmith has unveiled its Christmas catalogue. The 100-page book is double the size of last year’s edition and will act as a key tool to drive customers to the website and stores or to order by phone for home delivery. Orders are delivered free for store pick-up.

The catalogue, offering more than 1,200 gift ideas, was created by Loewy and aims to “deliver a traditional but inspirational tone,” said Loewy’s Peter McCreary, publishing team managing director.

In its interim management statement released this month, WHSmith said it remains cautious on its outlook for the rest of the year. “We anticipate competitive trading in our markets over the key Christmas period,” it told the City, though it stressed that current trading is in line with expectations.


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