Birchbox, a subscription-based eCommerce company
specialising in cosmetics and skincare samples, has unveiled new global
branding as well as improvements to its online platforms, including more
personalisation, improved search function, and a favourites feature. The new
branding applies to Birchbox’s worldwide presence across the USA, UK, France
and Spain. Birchbox acquired Paris-based JolieBox in 2012.
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