Outdoor retailer, Blacks Leisure Group, whose brands include
Millets, Blacks, Freespirit and O’Neill, has appointed DNX to
develop and execute an online marketing campaign. Much of the
initial work will involve email marketing to existing customers
and prospects and online advertising activity. The retailer has
also selected Mercado Software to deliver advanced search,
navigation and merchandising for its two e-commerce sites,
blacks.co.uk and millets.co.uk. Black’s marketing staff will now
be able to quickly develop, manage and implement a wide variety
of seasonal specials, up-sell and down-sell opportunities, as
well as ensure that products are ranked appropriately for Blacks’
business and displayed in a way that makes sense to their
shoppers.
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