Following the departure of Ideal Shopping Direct CEO Mike Hancox at the end of May comes the announcement that Blackstone Private Equity has enlisted the services of Deloitte to help it find a buyer for the TV shopping business. Ideal had been heavily focused on the sale of craft products in the UK and the US. Trading at the direct retailer has apparently fallen considerably short of expectations and it is being rumoured that Blackstone, which paid £200 million for the business in 2015, is unlikely to receive offers over £100 million for it in the current market.
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