Piper has invested £11 million into Bloom & Wild, the online flower gifting brand founded in 2013 by Aron Gelbard and Ben Stanway.
Bloom & Wild offers customers the opportunity to send floral gifts which are packed in a slim box suitable for posting through the recipient’s letterbox. It has shipped over 50 million flowers in bud to recipients in the UK, France and Germany, doubling its turnover year on year since 2016.
The new investment will allow the brand to focus on two key growth strategies – to become the UK market leader in flower gifting and to continue its rapid international growth in existing and additional European markets.
Jax Unsworth of Piper, who will be joining the Bloom & Wild board, commented: “The global flower gifting market is ripe for disruption and we believe Bloom & Wild’s proposition ticks all the boxes for both gifters and receivers. Aron has built an outstanding senior management team to propel the business through the next stage of growth and ensure the brand continues to be market leading on all fronts.”
Bloom & Wild will launch new collaborations this Autumn using Liberty print and with Nikki Tibbles’ Wild at Heart.
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