Bloom and Wild to sell through Ocado

Bloom & Wild has entered into an agreement with Ocado in which it will become Ocado’s primary floral supplier with bouquets designed for ‘self purchase’. Bloom & Wild at Home will offer a range priced at between £10-£20 to Ocado customers via a deal which is expected to deliver regular high volume incremental sales to the Piper equity backed online retailer.

Bloom & Wild founder and CEO Aron Gelbard said: “Many of our customers are buying flowers for gifts but there are few options to easily access stylish, long-lasting flowers at home. We’re in an excellent position to deliver our British deigns at peak freshness through our supply chain to Ocado shoppers.”