Online delivered flowers business Bloom & Wild saw demand slip in the year to April 2023, with sales falling to £83 million resulting in a loss of c£800k.
Like many other premium DTC businesses which enjoyed super-strong demand during the Covid pandemic, 2022/23 proved to be a considerable come-down as consumers reduced their spending due to increased living costs, due in part to Russia’s war with Ukraine, and were also able to shop in person again. The business is also active in Ireland, Germany and The Netherlands where consumers have been just as cash-strapped as their UK counterparts.
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