BloomReach has launched in the UK after working with top US companies like Staples, Guess and Williams-Sonoma. It is already
helping UK eCommerce sites such as Wayfair, StubHub, Boden, Forever 21 and
Lakeland harness customer data to transform their websites and content into
intelligent, automatically updating experiences. On average, BloomReach sees
more than 20 per cent lift across UK
customers. In the U.S., BloomReach works with 24 of the U.S. Internet Retailer
Top 100 companies and 100 other companies.
Founded
by Raj De Datta, a Silicon Valley entrepreneur and former director of product
marketing at Cisco and Ashutosh Garg, a former Google data scientist,
BloomReach uses machine-learning and natural-language processing to determine
consumer intent and match it to an online retailer’s content. Through this,
BloomReach transforms websites, mobile sites and apps into intuitive
personalised experiences for each consumer, processing more than 150 million
web pages and one billion consumer interactions a day. Gartner
predicts
that by 2018, companies that have fully invested in all types of online
personalisation will outsell those that do not by more than 30 per cent.
BloomReach
also launched the industry’s
first machine-intelligence tool that guides merchants and search marketers on key
content decisions. BloomReach Compass provides a user portal for retailers to optimise
their sites. The portal uses BloomReach’s deep content understanding to
recognise opportunities to improve user experiences and boost sales through
site data.
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