The corks have been popping at Boden as the business founded by Johnnie grew its sales by 8 per cent in the year to December 2012 to reach £265 million, creating pre-tax profits of £24.3 million. The director have shared a £9.8 million dividend.
Overseas sales now account for more than half of Boden’s sales and the business is understood to now be exploring opportunities in the US market where it has already achieved a strong customer base. Ironic really, as Johnnie Boden’s original inspiration for his business came from brands like J Crew which he came across when in the USA.
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