Boden has appointed Penny Herriman to the newly created position of global brand director which she will take up in the Autumn. Penny will join the 6 strong executive board and take responsibility for all aspects of the Boden brand and will lead a team, of 60 staff. She will report to the CEO Julian Granville, will work closely with the board and with Boden chairman and founder Johnnie Boden.
Penny has over twenty year’s experience in and running creative advertising agencies. She joins Boden from the global digital marketing agency ISOBAR, part of the global Dentsu Aegis network, where she was the CEO. She as previously CEO of WCRS where she secured a project from Boden.
Julian Granville said “Penny has a great track record in creating successful global brands; she has real passion and lots of ideas. We ca n’t wait to work with her.”
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