Boden has recruited Ana Machado da Silva as head of eCommerce, replacing Sue Macmillan who resigned in the summer in order to spend more time with her family. Macmillan had been with Boden since 2013. Da Silva joins from Burberry where she held the role of senior manager of business intelligence data and had previously worked at ASOS and Acxiom. She will report to Matt Hiscock.
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