British apparel cataloguer/etailer Boden is reportedly making a
push into more overseas territories over the next 12 months.
The brand currently trades in the US, France, Germany and Austria
via dedicated websites and catalogues. It ships to more than 50
countries worldwide and has a pan-European website , Boden.eu, to
facilitate further expansion onto the continent. It’s understood
that more dedicated sites are planned for Scandinavia, the
Netherlands, Belgium and Australia in the coming year.
Boden already generates the majority of sales from overseas
customers. In the year to 31st December 2011, the latest accounts
available, sales were up 6 percent thanks to strong demand in
Germany and the US.
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