Boden is set to implement Centric 8 PLM, a solution developed specifically for apparel, retail, footwear, luxury and consumer goods companies, to support the growth of is international online and mail order business. The company will deploy the solution including apps across design, development, sourcing and merchandising teams, as well as suppliers.
“Boden is experiencing tremendous growth. Being online has given us huge flexibility in how and where we grow and, over the years, the business has evolved considerably, ” said Neil Barley, Boden’s director of merchandising, systems and planning. “The need for new tools has been in the making for several years in order to protect the company’s strong product focus while also catering to the needs of the local markets it serves.”
He added “The markets we trade in are vastly different from one another; consumer tastes and seasonality vary from one region to another, which means that our product offering has had to be adapted accordingly. Because we now offer more product lines, styles and sizes, our overall development process has changed. For example, merchandise and assortment planning have become more complex. This is all while maintaining our high design and quality standards, our ethical sourcing policy, and our focus on product. The additional workload and complexity has led to the need for different tools.”
“We are thrilled to work with Boden”, said Chris Groves, CEO at Centric. “The team and the brand are a great fir for Centric and we share many of the same values, including a focus on product and innovation. We a very honoured that Boden put its trust in us and look forward to a great project.”
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