Aurea Group has acquired The Body Shop’s remaining 113 UK stores and assets in Australia and the USA in a deal agreed and finalised on Friday. No financial information has been provided, but Aurelius, which acquired The Body Shop business in Autumn 2023 for £207m, placed it in administration in February 2024, owing c.£276m to creditors.
Administrators from FRP Advisory quickly shuttered 85 stores and made some 500 retail employees and 270 head office staff redundant.
Aurea Group is headed by Mike Jatania, who will become Body Shop’s executive chairman. Charles Denton, former CEO of Molton Brown, will take over as Body Shop’s CEO.
Mike Jatania said: “With The Body Shop, we have acquired a truly iconic brand with highly engaged consumers in over 70 markets around the world. We plan to focus relentlessly on exceeding their expectations by investing in product innovation and seamless experiences across all of the channels where customers shop while paying homage to the brand’s ethical and activist positioning.”
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