Online fashion business Boohoo has launched its third
international site, this time in German, as it builds momentum and for its
international expansion goals.
International represented some 35 per cent of all sales in its year to
28 February 2014. Entry into Germany follows the launch of a French site last
Autumn and a Spanish site in April this year.
The business has also extended the range of currencies with which
customers can pay to include the Swedish Krona, Norwegian Krone and Danish
Krona. It already transacts in US $, Euros, Canadian and New Zealand $, and, of
course, Sterling.
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