boohoo has announced that it has made a strategic investment into Revolution Beauty Group plc, amounting to a direct interest of 7.1 per cent of revolution Beauty’s issued share capital. The investment, says the boohoo board, builds upon the existing relationship between boohoo and Revolution Beauty, under which Revolution Beauty products are sold through several of its group’s direct to consumer brand websites and its online digital department store Debenhams.
Revolution Beauty was founded in 2014 by Adam Minto and Tom Allsworth and now sells its products in 11,000 stores with its digital operations focused on both direct-to-consumer and third-party and marketplace relationships. The latter group includes ASOS, Lookfantastic, Amazon and Zalando.
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