Boohoo launches Middle East site


Boohoo launches Middle East site

Boohoo is to target seven countries in the Middle East with the launch of a web platform to serve customers in Bahrain, Jordan, Kuwait, Qatar, Saudi Arabia and the UAE. The new sites which launch this week will carry fashion for men and women along with footwear, accessories and beauty products, and will be supported by a dedicated Instagram page along with a mobile app for each of the countries.

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