Boohoo has chosen Manchester’s Arndale centre for its debut Debenhams.com beauty store. The business intends to use the venue to connect online and physical retail worlds with the use of interactive screens and displays of real-time social media postings. The unit takes up two floors totalling 7,552 sq ft.
Jeanette Whithear, beauty and homeware director at Debenhams.com, added: “We are delighted to be opening Debenhams.com Beauty store, within Manchester Arndale, especially as this is the home of the Boohoo group. It feels like an organic location for this exciting retail space, within the heart of the city. Since April we have reintroduced multiple brands to Debenhams.com as well as new ones, that have really grown the offering for our customers. With the next step of Debenhams.com Beauty journey, I’m excited to see the cross over from our digital and physical elements come to life within the space as well as our range of brands increase dramatically into 2022.”
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