Boohoo has announced that it has selected Akeneo to manage all product data via a centralised platform as part of the company’s growing omnichannel strategy.
This announcement follows boohoo’s acquisition of the online assets of the Debenhams. This major strategic shift for the retailer has highlighted the need for digital transformation, a trend accelerated by the pandemic. With the use of Akeneo’s centralised product management platform, boohoo will be able to reduce time to market, boost team productivity and streamline internal process, allowing the company to scale its business to keep up with the growing demand for digital.
Akeneo works Kurt Geiger, Made.com, Sephora and Fossil.
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