Boohoo has extended its relationship with Rokt in an effort to drive customer order levels which fell during the past FY by 11 per cent to 55.5 million. Using advanced AI, Rokt provides Boohoo with the capability to create deeply personalised offers to drive customer engagement.
Boohoo will also use Rokt Ads which will enable it to acquire new customers at scale.
Edith Batchelor, senior digital marketing manager, Boohoo said that its partnership with Rokt helps it to achieve many of its customer experience and revenue growth goals. “Our teams across tech, UX, marketing, eCommerce and finance have been working as a unified team, helping the partnership progress seamlessly.”