Boots launches new online marketplace

Boots launches new online marketplace

Boots is the latest retailer planning to launch an online marketplace as part of its digital offering to extend the range of products available from its site.

Due to launch in Spring 2023, Boots Marketplace will allow brands of any size to list their products and access the sites’ millions of monthly visitors. The new offering is part of Boots’ ongoing digital strategy to rapidly extend the range of the UK’s most visited health and beauty website and explore new and diverse categories for its customers.

Marketplace products will be seamlessly integrated with the existing product range on, offering customers access to hundreds of new brands across established names and new sellers. The development uses Mirakl’s platform.

Paula Bobbett, Chief Digital Officer at Boots, said: “Marketplace is the exciting next step in our digital transformation programme. We’re approaching this new opportunity for Boots with a deep understanding of our customers and the health, beauty and wellness products that they want to buy, and helps us to work with new smaller and entrepreneurial brands. Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers and be the first to market with emerging brands and new products.”

Since 2020, Boots has launched around 70 new and cult beauty brands, including Elemis, which landed in 10 stores and on last week, as well as smaller up and coming brands. Marketplace will give customers access to even more brands and products and give suppliers of all sizes an opportunity to reach Boots customers.



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