Lingerie retailer Boux Avenue, which trades from 30 stores as well as online, has named appointed Michael Kerr as chief executive. Kerr has 35 years experience gained with Marks & Spencer to bring to the role, where he had previously led the merchandising team for lingerie as well as served as director for menswear and childrenswear.
The business was founded in 2011 by Theo Paphitis who commented: “Boux Avenue is now a grown up business and ready to go to the next level. We’ve been busy investing in the business, having just opened our 30th store and bought our own freehold warehouse and distribution centre in Crewe. Alongside this our online business continues to grow. I am delighted to bring Michael on board at this pivotal time to continue our expansion and introduce new categories to enhance our growth.”
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