Boux Avenue achieved an improved EBITDA of £6.4m to deliver a profit, following sales growth of 6.9 per cent for the year ending March 2025.
In a statement, the owner and Chairman of Boux Avenue Theo Paphitis said:
“Boux Avenuehas come of age and this is reflected in the continuing results, showing that our customers are actively seeking out the brand. I am delighted with the performance of Boux Avenue over recent years as it continues to deliver growth in sales and a significant improvement in profitability, now a compelling brand in the marketplace. We have made further progress in the current year which sees previous investment in the brand rewarded by double digit growth on top of the 6.9% sales growth of the prior year. The brand continues to resonate with consumers, with the customer love continuing into February with a stand out Valentine’s campaign.
The brand success has also been reflected in recent investment in a new store opening in Manchester Arndale, and a Liverpool One relocation with an improved and modern feel, as well as a relocation to a much larger store, to meet demand of the brand, in the Trafford Centre. Buoyant trading is more than justifying the investment made and we will be seeing further refits to our stores over the coming year with Bluewater underway and Westfield London due in the next few weeks. Where we can find the right sites we will be looking to open more stores in 2026 and beyond.
It is clear that our customers are responding to the enhanced product range and the next-level aspirational nature of the brand, across our stores online and our partnerships, resulting in Boux Avenue growth across the board. We have had numerous sell-through product ranges; which has continued into this current year; a testament to the customer loyalty, product design, marketing campaigns and social media focus – as well as the great procurement strategy in place. Once again, this reflects the hard work of the management and wider team that Boux Avenue is being so warmly received by their customer base.
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