Private-sales website BrandAlley UK has completed a management
buyout, backed by private investors, from its existing
shareholders News International and BrandAlley France.
Bruce MacInnes, previously chairman of sports data group
RunningBall and head of TMT investment banking at Investec is
appointed chairman. The rest of the BrandAlley UK management team
stays the same with chief executive Rob Feldmann at the
helm.
BrandAlley UK was launched as a joint venture between BrandAlley
France and News International in 2007. Following the buyout, the
BrandAlley UK business will continue to focus on developing its
offering of fashion, beauty and homewares.
“BrandAlley UK is a strong brand with a fantastic consumer
offering. We attracted more than 70,000 new customers to our site
last year, and our mobile site generated over 15 per cent of
revenue,” says Rob Feldmann. The key priorities for the
year ahead, he adds, include building on BrandAlley UK’s customer
service and optimising the performance of the database, as well
as its mobile and social offerings. “We are committed to
building a first-class, multichannel platform and expanding our
database of wealthy, savvy shoppers.”
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