Private-sales specialist BrandAlley UK experienced record sales in 2012, with turnover reaching £33 million. The company, which underwent a management buyout earlier this year, has now announced it will relaunch its website in order to accelerate its growth plans.
Since separating the business from its French parent company and investor News International, BrandAlley has implemented a new business strategy, which will see it relaunch its website later this year. “This is an exciting time for the business and we are in a great position to pursue growth opportunities,” said chief executive Rob Feldmann. “With our recent
autonomy, we have a new website underway, which will fit with our rightful position as the true home of luxury brands across fashion, home, beauty and lifestyle.”
As well as improved imagery, style and ease of use across the site, the new BrandAlley site will also allow the etailer to ship internationally for the first time. However, with its former
parent company sharing the same name on the Continent, BrandAlley may have a branding exercise of its own to negotiate as it seeks to differentiate itself from its previous owners and avoid confusion. It’s understood that the company has an agreement in place to fulfil orders to any country, even France, but that it is not permitted to promote the business outside the UK using the BrandAlley name. Although loss-making in 2012, it is believed the company has narrowed losses and is on track to reach break-even this summer.
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