Online retailer BrandAlley UK has unveiled a new advertising
campaign; its first since the business’s buyout earlier this year. “Alice All
Grown Up” is designed to push BrandAlley’s luxury offering and firm its position
as a leading private sales site. The new advertising campaign, which launches
in print and online this month, takes the theme of a grown-up Alice In
Wonderland. It is accompanied by a new tagline, The Emporium of Style and
Luxury, which emphasises the wide range available to members and which seeks to
dispel the negative associating with discounted goods.
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