More than six in 10 Brits say they now prefer shopping in person, new national research has revealed.
The study, conducted by Cheshire Oaks Designer Outlet, revealed that 63 per cent of those polled are turning their back on digital spending, favouring an in-person shopping trip instead.
The data forms the basis of Cheshire Oaks’ 2025 style report, delving into the UK’s style stories of the last three decades, as the designer outlet celebrates its 30th anniversary this year.
The report revealed that Brits’ newfound penchant to return to the high street and shopping outlets stems from being able to try on clothes (79 per cent), assessing clothing quality (70 per cent) and avoiding delivery delays (54 per cent).
What’s more, the report discovered nearly seven million Brits shop for personal items at least once a week, with peak shopping hours surprisingly between 9am – 11am.
Elsewhere, fashion isn’t just a personal statement – it can make or break a relationship, with the data revealing that one in four Brits (23 per cent) would consider leaving a partner if their dress sense changed for the worst.
Across the last three decades of fashion, it’s clear the Brits still value the nostalgia of the 90s, with almost a quarter (23 per cent) of Brits having items in their wardrobe which are at least 25 years old, with 14 per cent having items which they’ve had for more than 30 years.
When it comes to the rise and fall of fashion trends over the last 30 years, the nation’s appetite to enjoy nostalgic looks is plain to see.
Baggy trousers, once an iconic look of the 90s and 00s, is top of the list of trends UK shoppers are most happy to see return to prominence, with more than two in five (22 per cent) delighted to see this, while tracksuits (18 per cent) and full denim outfits (16 per cent) are also a welcome addition to people’s 2025 look.
To mark the milestone birthday of the brand, Cheshire Oaks Designer Outlet is launching a series of celebratory events throughout 2025, starting with a ‘Style Stories’ competition, giving customers the chance to share their own style journeys on social media for a chance to win a £3,000 shopping trip for three generations to enjoy.
Kenny Murray, general manager at Cheshire Oaks said: “With the ease of which people can now shop online, it’s fantastic to see that Brits are falling back in love with visiting the shops themselves with family and friends. Our data actually shows that on average people in the UK don’t discover their true fashion sense until they’re 25, and we’re proud to have been with them every step of the way”.
Share