Fashion retailer Brother2Brother is expanding into Canada, Australia, Israel, Japan and UAE through a new integration from eCommerce platform Visualsoft and cross-border specialist, Glopal.
Brother2Brother was originally founded in 1985, with a vision of making luxury, high-end fashion more accessible to consumers. Specialising in luxury designer clothing, footwear and accessories, it has established itself as one of the most respected independent fashion retailers in the UK. It provides a unique user experience online for its customers, featuring original designs and a highly curated product range specifically created to offer something different from mainstream fashion retailers.
Although Brother2Brother operates out of six contemporary store locations across the UK, as well as through its eCommerce site, it needed a solution that would assist its international expansion plans to meet accelerated consumer demand.
In February 2021, Google partners, Visualsoft and Glopal, joined forces to implement their new “plug & play” integration for the brand, allowing Brother2Brother to develop and initiate its cross-border strategy seamlessly through the Visualsoft platform.
Steven Hall, buying director from Brother2Brother said: “By deciding to invest in Visualsoft and Glopal’s integration it has provided us with instant access to international markets that we didn’t have access to previously. We can now advertise internationally in a localised currency and language and most importantly we were able to test the water at a relatively low cost.”
“Offering customers a more personalised online experience is a key objective of ours for this year. Since Brexit, both home and international markets have never been more important to aid our growth objectives.”
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