Callcredit Information group has re-launched its CAMEO consumer segmentation tool. CAMEO UK classifies every individual, household and postcode in the UK for use in customer profiling, prospect targeting, market analysis, retail planning and risk for pricing assessment. The tool has been built using data from the latest UK Census and Government Open Data sources, alongside data from YouGov and TGI, but what it makes it unique to other consumer classification systems is that it is built dynamically with real time links to Callcredit’s flagship consumer database Define.
The Define database pools transactional and lifestyle data from over 100 sources across 8 different vertical sectors and provides more accurate and recent data than any other consumer database, according to Callcredit. By linking directly with the database, CAMEO UK can precisely reflect changing consumer characteristics in real-time enabling businesses to recognise quickly when their customers move between segments due to experiencing dramatic change in influence or a key life event such as setting up home, getting married, having children, or entering retirement.
A microsite has been developed to support the lunch.
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