CanopyCloud rebrands as Storyteq


CanopyCloud rebrands as Storyteq

CanopyCloud has announced it has rebranded as Storyteq, bolstering its automation capabilities to help major clients including Renault and Heineken with savings of 50 per cent per campaign and 40 per cent of their marketing operation costs.

Storyteq is an end-to-end creative marketing operations platform built on a creative automation engine, that enables brands to collaborate, scale, and activate their marketing campaigns in a faster and more cost-effective way. 

The platform supports both marketing and creative teams to collaborate through full end-to-end creative work management, dynamic workflows and seamless approvals. Teams can scale creative production through automation, and activate campaigns of any size through easy localisation of omnichannel assets (including TV, online video, banners and print) to deploy content across multiple markets and touchpoints. 

Over the past six months, Storyteq has added the likes of ASOS, Masterclass and Beiersdorf to its client list and is expanding into the United States and Asia Pacific, delivering more campaigns for clients overseas. 

Inspired Thinking Group acquired Storyteq in June 2021 and initially utilised the platform alongside CanopyCloud. Now, following £60m worth of investment, the two brands have become one, enhancing their automation capabilities to deliver campaigns for major household brands having achieved exceptional growth of over 100 per cent year-on-year.

Storyteq will now act as the technology engine of the Inspired Thinking Group, founded in 2009 by its current CEO Simon Ward, sitting alongside the creative consultancy services engine Team ITG. 

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