News: DATA & MARKETING

Brits happy to give up emails for bargain buys

Three-quarters of customers expect personalised offers from retailers

Research reveals importance of value, loyalty schemes & promotion in tough market

Sportshoes.com sees growth in outdoor product sales

New research reveals the growing significance of RCS messaging

Lovisa Selects Cart.com as its Omnichannel growth marketing partner

Sendcloud

Reward appoints Chief Commercial Officer

Half of UK consumers polled say the marketing they receive is ‘irrelevant’

After Google’s cookie cull u-turn, retailers turn to 1st party data to replace cookie-reliance

Over three quarters of retailers are worried about growing consumer privacy concerns

UK supermarkets rank #1 for personalisation

Freemans launches transitional range

Social-first strategies power eCommerce growth as cost of Search soars

Survey underlines retailers’ responsibility to reward customer trust

67 per cent of marketers look to AI to better manage video content

Wunderkind delivers personalisation for digital-first beauty brand ICONIC London

Two-thirds of UK marketers adopt AI for experimentation to improve personalised content

Merkle and Celebrus launch new solution – CXM Signals

New report points to slow death of performance only marketing

Half of UK shoppers think AI has improved their retail experiences — up 12 per cent from 2023

One in ten marketers using AI for personalisation

45 per cent of brand marketers can’t deliver timely, personalised customer experiences

A fifth of Gen Zers secretly return Valentine’s Day gifts without telling their partners

FanID connects rightsholders and brands with sports fans in a post-cookie world

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