Cefinn, the independent fashion business founded by Samantha Cameron, has succumbed to market pressures and is set to be wound down. The business was reported to have struggled to achieve the level of growth needed to continue against strong competition for its well-heeled mature customers.
Its two stores and website will continue to sell Cefinn’s Autumn & Winter ranges, as will Net-a-Porter and Trilogy, but the business will not produce any further collections.
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