Celigo, an integration platform as a service (iPaaS) for both IT and business users, has partnered with TikTok Shop. By integrating TikTok Shop with Celigo’s platform, retailers can streamline their operations, enhance visibility, and elevate the shopping experience for their customers.
A recent independent study commissioned by Celigo found that a quarter of all consumers surveyed use TikTok to research products before they buy. With TikTok’s unparalleled reach and engagement, retailers can tap into a vast audience of potential customers and convert them into loyal buyers.
But it’s not just about increasing sales, by integrating with TikTok Shop through Celigo’s iPaaS, retailers can also improve their overall operational efficiency.
“Celigo is thrilled to join forces with TikTok Shop to address the growing social commerce landscape,” said Mark Simon, VP strategy at Celigo. “This partnership will empower eCommerce businesses to integrate TikTok Shop across their tech stack for enhanced automation and scalability, ultimately empowering retailers to open a powerful new sales channel as well as provide a perfect shopper experience.”
The TikTok Shop Connector is designed to keep data current and synced across various applications, including product data management, order management, fulfilment, and accounting. This innovative solution will help businesses leverage the power of social commerce, drive customer engagement, and ultimately boost sales and revenue. It also provides retailers with access to comprehensive insights that can drive informed decision-making. With the ability to harness the power of automation, retailers can gain valuable intelligence about market trends, consumer behaviour, and product performance, enabling them to make data-driven decisions that fuel growth and innovation.
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