Celtic & Co, has named Claire Heathcote as its new managing director, effective 26 August 2025.
Heathcote brings more than 20 years of retail industry experience, most recently co-founding Loop Cashmere, building a purpose-led brand with ethically sourced pieces, crafted to be loved and to last. Prior to that, she led product and trading at Pure Collection, and earlier in her career, she worked closely with design at Panache.
“I’m excited to have joined Celtic & Co, a brand with deep British roots, an unwavering commitment to craftsmanship and a clear responsibility to people and planet. As we look ahead, our focus will be on staying true to what makes us special-natural materials, exceptional quality, and thoughtful design-while continuing to evolve and grow,” said Heathcote.
“I look forward to working closely with the team to build on the incredible foundation here and shape the next chapter, one that honours our heritage while embracing fresh ambition”, added Claire
Established in 1990, Celtic & Co celebrates its 35th anniversary this season with an elevated collection to honour this milestone. It is part of the Refined Brands group, which unites high-quality, ethical British brands in a digital-first portfolio.
James Wiliams, Group CEO at Refined Brands, said: “I’m delighted to welcome Claire to the Refined Brands group. Building on our recent successes launching with John Lewis, Nordstrom and Next, she brings a wealth of experience across brand storytelling and will play a pivotal role in accelerating Celtic & Co.’s growth and unlocking the next phase of opportunities.
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