Chalhoub Group has announced its acquisition of a majority stake in London based digital luxury retailer and personal shopping platform Threads Styling. The Dubai headquartered business has acquired all shares of Threads Styling with the exception of those owned by its founder and CEO Sophie Hill.
This new partnership reinforces Chalhoub Group’s digital acceleration drive and investment in digital platforms, expanding its existing online activity, bringing new capabilities for customer engagement and personalisation.
Sophie Hill, founder and CEO of Threads Styling said: “We are excited to partner with Chalhoub Group to further strengthen our proposition within the GCC. We have such a loyal customer base in the region and with Chalhoub Group’s presence in the market we have a unique opportunity to enhance our capabilities and continue Threads Styling’s journey alongside a strategic partner.”
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