Channel Advisor Corporation has announced its 2014 Autumn
Release, with new features and advancements, added to the company’s platform.
With a theme of “E-Commerce. Empowered,” it offers
expanded global capabilities through support for marketplaces such as
MeinPaket, Rakuten.de and Zalando. Enhanced eBay management with QuickStart and
Custom options and new support for mobile advertising through its Mobile Bid
Optimiser.
“Retailers often lack the time and resources it takes to sufficiently reach target consumers,” said Link Walls, ChannelAdvisor vice president of product management. “In the 2014 Autumn Release, we’re ensuring that retailers’ products can be visible where their customers are shopping. We’re empowering retailers with the technology needed to be in the driver’s seat on marketplaces and digital marketing channels. And we’re offering more control and options to help them adapt to a multichannel world, where capitalising on each conversion opportunity is vital.”
ChannelAdvisor’s 2014 Autumn Release focuses on empowering e-commerce in several key areas;
Global Commerce: ChannelAdvisor Marketplaces has expanded its global capabilities so retailers can better access consumers in Germany. According to Germany Trade & Invest, Germany is expected to generate 48.4 billion euros from e-commerce in 2014, growing 25 per cent from 2013. ChannelAdvisor now supports key German marketplaces, including Rakuten.de, MeinPaket and Zalando, in addition to eBay Germany and Amazon Germany.
eBay Your Way: ChannelAdvisor gives retailers more control and flexibility over how they manage eBay, with eBay QuickStart and eBay Custom options. With eBay QuickStart, new ChannelAdvisor customers can sell on eBay with one set of templates that automatically takes sellers’ preferences and creates fixed-price product listings for the marketplace. The QuickStart setup can reduce the time and configuration needed to launch on eBay. Additionally, retailers can continue to use eBay Custom, the classic way to sell on eBay with ChannelAdvisor. eBay Custom allows retailers to vary their selling strategy by items or groups of items, with different listing settings, ad templates, schedules and more.
Mobile Commerce: ChannelAdvisor is easing the time retailers spend adjusting their Google Enhanced Campaigns bids with its Mobile Bid Optimiser. This allows for campaign-level bid adjustments to be made based on effective revenue share (ERS) goals, making retailers’ mobile digital marketing strategies smarter and more cost effective with minimal effort.
“The ChannelAdvisor software already supports me very successfully on numerous e-commerce sales platforms,” said Waldemar Baierle, CEO of Iced Out. “Continuous development, ease of use and terrific service convinced me to try out the new integrations with Rakuten Germany and MeinPaket.de. It was the right decision.”
Additionally, ChannelAdvisor is expanding the way retailers sell their products by introducing the ChannelAdvisor Bundles feature. ChannelAdvisor Bundles allow retailers to create a customised grouping of similar or complementary items that are sold together. Grouping items into consolidated packages for customers allows retailers to differentiate themselves from competition and reduce shipping costs. ChannelAdvisor automatically calculates quantities, updating and adjusting stock levels when each component in a bundle changes.
“We’ve been using an extremely time-consuming and manual internal workaround to do bundles for a few years now,” said John Derringer, president of Driven Products. “We were lucky enough to be an early adopter of ChannelAdvisor Bundles. After implementation, I estimate that the Bundles feature will not only save our company 10 man-hours per week but our ordering, forecasting and fulfilment will be more accurate than before as well. We couldn’t be more excited to use the Bundles feature.”
The 2014 Autumn Release also includes new features such as advanced Repricer Insights, an updated Report Centre and much more.
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