Beauty brand Charlotte Tilbury which is targeting strong international growth is using ecommerce analytics platform Ometria to assist in its targeting and on-going operations. The brand developed by the celebrated eponymous make up artist has already lined up opportunities to sell within Bergdorf Goodman and Nordstrom stores and via their respective websites, as well as via Net-a-Porter in the US, and has identified significant pockets of demand in Asia. It is now using the Ometria analytics solution to identify more international markets with good potential as well as to sell more to its existing direct customers in the UK. “We use Ometria on a daily basis”, said Head of ecommerce Rachel Jones. “We are a small ecommerce team but to know we can drill down at such a level of depth is brilliant. Because we know the typical product lifecyle of, say, a lipstick, we can send messages aimed at driving replenishment orders to customers who are likely to have run out.” Ometria launched in 2013 and has the backing of a number of high profile investors, including the co-founders of Huddle.
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