Jennifer Roebuck has been appointed by Ted Baker for the newly created position of chief customer officer. Currently also a non-executive director on the board of Ted Baker, she will resign that position in April to coincide with joining the business as a permanent employed team member.
“We are delighted that Jennifer is joining the executive leadership team,” said Sharon Baylay, acting chair, Ted Baker. “Her background in digital transformation and brand marketing, particularly in the lifestyle and clothing sector will be of huge benefit to the leadership team, as they look to position the business for future success.”
Ted Baker has been through a tumultuous period and is engaged in the search for a new CEO and permanent chair to replace Lindsay Page and David Bernstein who both exited in December following the discovery of a serious accounting error in which the value of the retailer’s inventory was overstated by £58 million.
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