ASOS has named Robert Birge as its chief growth officer. The newly created role reports to CEO Nick Beighton and will see Birge who joins in December taking responsibility for driving profitable growth and leading the fashion retailer’s marketing and customer care operations. The business is also understood to be recruiting other senior executives as it lays the groundwork for future development.
CEO Nick Beighton commented: “Robert’s proven track record in delivering high impact marketing programmes for fast growing eCommerce businesses means he is an ideal appointment for this new role. And with more than half of our revenue coming from international markets, his global experience will help fuel our ability to take advantage of the growth opportunities ahead of us.”
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