China performance dampens Q1 for Burberry


China performance dampens Q1 for Burberry

Burberry had updated on its trading for the 13 weeks to 2nd July. Overall comparable store sales were up 1 per cent having been pulled down by Mainland China which was impacted by Covid-19 lockdowns. When the Chinese territory is out of the equation, comparable store sales were up by 16 per cent and a localised approach saw a rise of 47 per cent across EMEIA.

CEO Jonathan Akeroyd said: “Our performance in the quarter continued to be impacted by lockdowns in Mainland China but I was pleased to see our more localised approach drive recovery in EMEIA, where spending by local clients was above pre-pandemic levels.

“While the current macro-economic environment creates some near-term uncertainty, we are confident we can build on our platform for growth.”

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