Christopher Ward appoints Mostly Media

Christopher Ward which produces premium watches has appointed Mostly Media to plan and buy all of its off-line media.

Helen McCall, marketing director at Christopher Ward said: “We appointed Mostly Media because they offered a straightforward, analysis based approach to media planning and buying which works well with our in-house research, strategy and creative planning. Our brand’s new marketing campaign “Do your research” focuses squarely on the fact that if you take the time to research the watch market you will find that not only do Christopher Ward offer innovative design, but also the quality of engineering is truly first class – and all delivered via eCommerce without excess or hype.”